Empowerment Diaries: Build Your Sovereign Legacy
Empowerment Diaries with Lita Goddess of Growth: Build Your Sovereign Legacy
Ready to build an influential brand that lasts beyond the algorithm? Welcome to Empowerment Diaries, the podcast that uses transformative storytelling as the bedrock of sovereign growth. Hosted by Lita Goddess of Growth, we explore how to move from social media reliance to a creative legacy built on owned assets and authentic connection.
With a unique lens blending business strategy and therapeutic insight, I guide you through the journey I've lived—from geopolitical awareness and survival to full self-employment. We dissect the key factors that stall growth, using powerful stories as our guide to practical strategy.
A Call to Visionary Builders:
Empowerment Diaries is also the home of Sovren Spotlight—my private consultancy for creators crafting influential legacy brands. This podcast is an open invitation to founders, like the innovative team at London Nootropics, and creators who are building remarkable products and services that support the growth of mind, body, and spirit. If you have a transformative story of navigating change, I invite you to share your journey here.
I am actively building the Sovren Creator Network—a complete ecosystem for sovereign growth. This will feature the Sovren Collective, a private community for meaningful collaboration, and Sovren Studios, a space to master your craft. This is designed to give you the connected, supportive community you deserve, reducing the risk of burnout and building the reach you seek—one genuine connection at a time.
Listen for the mindset. Stay for the movement. Your journey to a creative empire you truly own starts now.
Join the conversation and explore your path:
www.litagoddessofgrowth.com
Empowerment Diaries: Build Your Sovereign Legacy
Breaking Free from Social Media Chains
Send Lita Goddess of Growth encouragement
Walking away from a promising contract isn't easy, but sometimes it's necessary for true growth. After securing a position as TikTok's creator network manager in April 2025, I faced a shocking reality when my post helping creators join my network was mysteriously deleted. Despite multiple attempts to understand what "violation" had occurred, I received no clear explanation—just a permanent warning on my account.
This experience forced me to confront the power dynamics of social media platforms I've navigated for years. From the early Facebook days when we naively mixed personal and professional lives (remember that colleague who posted London vacation photos while on sick leave?), to Instagram's questionable content moderation that kept pushing inappropriate content despite my repeated blocking—each platform has revealed the same truth: these digital spaces we invest so much in are never truly ours.
The monetisation journey has been equally revealing. Before TikTok, I hadn't even heard the term "monetise." I diligently built my following to reach the magic threshold for livestreaming, only to discover the stark differences between countries. While my American connections
Enhance your day with London Nootropics' adaptogenic coffee. Perfect for focus, energy, and balance.
10% off Wellness Patches
Explore StrongLife wellness patches—natural support for balance, energy, and vitality.
20% off - Record Studio-Quality Podcasts
Create pro podcasts with Riverside.fm! Studio-quality audio & video, anywhere. Start today! 🎙️
$20 towards your podcast subscription
Launch your podcast with Buzzsprout! Easy tools, reliable hosting, and growth tips. Start today! 🎙️
£17 Bundle for £6 Eco-Friendly
Try smol’s eco-friendly cleaning! Effective, sustainable, and delivered to your door. Try today 🌱
£100 for you and a friend Sky
Join and benefit from the refer a friend to Sky bonus voucher of £100.
20-30% off Tymo & Seasonal Offers
Enter the URL below for your discount ranging from 20% upwards
£5 off First Purchase Adaptogenic Coffee
London Nootropics great tasting Adaptogenic Coffee and a purchase means joining a warm community.
Estee Lauder 20% off your first purchase
You are going to love one of my favourite brands, Estée Lauder 20% off your first £50 online order.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Thank you for listening to and supporting Empowerment Diaries! Your subscriptions help me maintain a consistent presence and continue creating meaningful content. As a token of gratitude, exclusive discounts are available to friends and supporters—be sure to check out the links in the show notes. Together, we can keep the conversation going and empower lives through every episode. Stay inspired, and thank you for being part of this journey!
To the Empowerment Diaries. I'm using Riverside on the app, which is something that's quite new for me. Often I record directly from the iMac. Well, I'm here, I'm back. This is Lita, goddess of Growth, self-fashioned Goddess of Growth. You are with Lita. Welcome, goddess of growth. You are the leader. Welcome, and I am still transitioning from a number of decisions made this year as I try to embed my understanding, everything I've learnt over the last couple of years really to get myself into a position of full-time self-employment, which is my ultimate goal.
Speaker 1:I've mentioned previously on this podcast excitement at achieving a contract with TikTok, at the time as creator network manager. This was April 2025 this year, and within a few months I decided to end the contract. Part ways, the platform was going through a number of changes and the final crux for me was putting a post up guiding creators on how to apply to join my network, whether or not they qualified for the creator network opportunity that I had partnered with TikTok to provide. The post was suppressed, in fact, deleted of sorts. I was able to capture a screenshot where I was told I had violated the platform and, after three attempts at trying to identify why it was receiving a violation notice, the support staff told me quite politely that I was permanently banned. I never experienced what a ban was. I still had access to the account, I was still able to post and I basically escalated the matter, tried a number of ways to do so. Finally, the matter was 80% resolved. The warning was removed from the account no explanation as to why and violation notice was still kept on, apparently to remind me of what to avoid in the future, though no one could tell me what it was that I was to avoid.
Speaker 1:Yes, and it's now middle of September, and there has been some times when I thought was I too hasty? And then I get to remember all the experiences of the last couple of years, and I know I was on that journey to just see the other side. I have attempted to be on social media for many years TikTok is not the first and I do acknowledge that one comes upon the same barriers in each attempt. There is something. Now we understand this algorithm. There is something about the way these platforms operate. When you decide to join in good faith, you presume, because of the international connections, the people, the buzz, that this would be your opportunity to connect beyond your local residence, beyond the nation that you're in. We're looking at connecting internationally and I must admit, each time I've joined social media I have had great hopes.
Speaker 1:I remember the old days of Facebook and in those days we hadn't a clue. So we connected with our colleagues, our friends, family, everyone until we started noticing some people. In my experience I noticed people One really stark situation where a woman was off sick from work quite a lot and she had posted images of herself in London with her family and on her return to work she was dismissed. Not that one can't be sick and still be in London getting respite, but the optics were not great. Right, posting that you're out and about when you've reported to work sick. So I learned in those days actually if you're doing social media you have to separate the business from pleasure. But the lines can get easily blurred and platforms often give us tools, do they not, where you can share information with just your closer friends and then publicly.
Speaker 1:Generally, instagram didn't really get on with it so much. Try to get to know it. I latched on to threads quite quickly and then left it quite quickly. Too many lingerie adverts initially I thought women were just promoting the brands that they were promoting, until I realized that there was a darker side behind the images and no matter how many times I deleted and blocked, deleted and blocked, the next day I would go in and find the same women very nice, negligee and so forth on my profile. So I had to delete threads. I think there was some kind of reporting system that you do and I think Instagram would often say, oh, it wasn't a problem, basically for the platform. So I left, we joined the platforms and they set targets for us to get followers and these follower counts are really important if we're looking to monetize Now.
Speaker 1:Admittedly, it wasn't until I joined TikTok that I heard or learned of this thing called monetize. I joined TikTok to promote my coaching business and I found out about this opportunity to go live and at the time, needed 1,000 people to go and live stream and I followed the trends. I went into the grow rooms to connect people to the account so that I could have this magic number to live stream and I was really excited about it. This was probably 2023. And then we went on from there and the nice thing about meeting people on the platform from other countries you get to hear how monetization works for them.
Speaker 1:So it was someone in America that taught me that she was able to live stream and sell as an affiliate. She also taught me that there were brands that was paying her per video to promote their brand, so she would get a lump sum the item, and it was her task then to showcase the item in the video and so forth. In the UK, the rules slightly different. Yes, affiliate marketing was available. I hadn't met anyone even to date that was paid to do a video as this American friend that I made, a video as this American friend that I made had made. The rules are very, very different or I wasn't meeting people in the UK that had had the same opportunity. Either way, I got to understand. Of course, not everywhere had the shop, so other regions, they were making money through brand deals with private companies off the platform. No-transcript.
